Idea generation and evaluation preferences

Diverge or Converge?

To have a great idea, have a lot of them

It is always useful to build up a picture of our preferences.

Within a creative problem solving team there are those who like to generate masses of ideas - this is called the divergent phase.
Then there are those who prefer to rationalise these ideas into something practical - the convergent phase.

Assumptions
Type A can be associated with...

Order, boundaries, tradition, symmetry, realistic.
Study the shapes to see the connection

With these in mind I have made a leap to assume that they form the elements of evaluation.

Type B can be associated with...

Open-ended, unusual, risky, imaginative, unpredictable.
Study the shapes to see the connection

I have assumed that these form the elements of idea generation.


Be careful not to mix the two preferences. Sometimes it is worthwhile to seperate team members for the different phases of the creative problem solving process.