Organised around a four step creativity process, learn the secrets of exploring challenges, generating and evaluating ideas and getting them implemented. Written in 45 concise sections, the Creativity Techniques E-notebook contains everything you need written in a clear, simple but powerful format.

Central to the whole process there's an extra section devoted to explaining how your brain ticks - your 'Brain Operating System'. You need to know how you work before the techniques can work.
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Problem Exploration		Idea Generation
1. Goals - setting outcomes     Well-formed outcomes 2. Reframe - say it a different way     Rephrase exercise     Lipstick 3. Assumption     Breaking Assumption exercise     The Pink-Bus     Breaking basic assumptions - pitch black restaurant 4. Chunk-down - Why and what's stopping Us?     Simplify exercise     Staff retention example 5. Facts     Elephants		1. Changing Things - Poor Creativity 2. Better Brainstorming     Crazy Ideas as stepping stones, Concept Extraction 3. Mexican BrainWave 4. Thinking Negatively comes natural - Reverse Brainstorm 5. Start in a new place     Random Word, picture, associating 6. Create New Patterns     Random Combinations 7. Metaphors 8. Prompt lists - SCAMPER, 5W's & H 9. Come to your senses - Storytelling, models, collage     Mindmap, Spider Diagram, Cause-effect 10. Environments 11. Using metaplanning
Evaluating Ideas		Doing It!
1. Being selective 2. Judgement     Rules of Judgement     Framing a Problem 3. Group Decision Making     Groupthink 4. Evaluation Framework     Framework detail     Evaluation Grid     How Intuitive are you exercise 5. Decision Matrix     Decision Matrix exercise 6. Paired Comparison Analysis 7. Killing Ideas		1. A Multilayered Box - Organisational Culture 2. Just get on with it     Don't over specify, Make a prototype     Make sure you are Can Do, Don't Talk Smart 3. Organisational Snakes & Ladders     Stakeholders, Force Field Analysis     Find an Innovation Champion     Risky or What     Perceptual Mapping and positions     In other people's shoes? 4. Storyboarding 5. Getting ideas accepted 6. Patterns make companies blind 7. Innovation Gems
Brain Operating System
1. Techniques only go so far 2. Brain - The Physical Side     Brainworks - neurons, interferring hemispheres     Interferring exercise 3. Maximise Brainpower     Fun, play and bananas     Can you play exercise? 4. Your internal world doesn't match what's out there!     Filters on reality 5. Brain Software     An evaluator or generator exercise     Metaprograms		6. The secret's in the language!     Language Meta-model 7. Structure of experience     Sensory (VAK) preference exercise     Changing experience qualities exercise 8. I believe     Beliefs     Changing beliefs exercise 9. Motivation for a Change 10. Making Personal Change      Six Step Reframe 11. Mirror Neurons